Our Story

TYC, Trust Your choice was born with Science. Ayurveda, a science of methodology, a science of the right mixing of ingredients, a science of blending of herbs , the science of effective herbs.

TYC, Trust Your choice is not kitchen derived, not a Do it yourself formula, it is backed with powerful science of each herb which goes into a product.  An evidence derived product portfolio which is honest in what it delivers and a brand which you can always Trust.

A well-read team of research scientists, founded by Mrs. Rashmi Rajpal, a cosmetic engineer by profession is the brainchild of TYC.

“Every ingredient whether it is an herb or a plant based chemical, has its own mind and behavior. We, at TYC do intensive behavior research of each of the ingredient. Now, when I say behavior research we mean that each ingredient has its own phyto nutrients or phytochemicals which have the potent or effective characteristic.  We try and combine each phytonutrient with another, the result can be sometimes more surprising than expected. “adds Rashmi.

Lets take an example of the research journey for our Hair care product category –Pre wash hair mask. In traditional or classical Ayurveda, a hair mask is a raw paste of herbs which is derived from cooking and thickening herbs in oil for hours and hours together. TYC Pre wash hair mask is infused with clinically tested ingredients with improve and enhance the product performance. This Hair mask is to be applied on the hair roots to improve hair health.

Each ingredient is treated with love and care, and who understands this better than women! We, at TYC are an ALL WOMEN GROUP, which handle all procedures from hand pounding, pulverization, curing  and final manufacturing of products.

“Certainly, our beauty industry need effective and authentic products especially for skin and hair” narrates Sumeet Rajpal, marketing director of TYC. “Our aim at TYC is to spread the message of Scientific Ayurveda and its benefits. We want to educate all the people to benefit from the Truth of Modern Ayurveda.” We believe in imbibing strict and straightforward rules when it comes to marketing. No misleading facts, just plain honest Modern Ayurveda”, he adds.

Come join us in the Journey towards effective and blessed Modern Ayurveda, which we feel has still unknown potential to heal you, to repair your skin and products which understand you in all ways.

Welcome to TYC!!